Monday, February 13, 2012

Guest post: Art4Commuters by Sharon Switzer

Today's post is contributed by Sharon Switzer on an excellent art project specifically created for the TTC.  Read on to discover more about Art4Commuters:

2012 is an exciting year for art on the TTC, with over a dozen projects planned. We began the year with a special co-presentation with the NFB, which runs through the end of February.  This twofold art installation features a site-specific version HIGHRISE/One Millionth Tower, created especially for the TTC.
This is a shot of one of the animations playing on the screen at Queen station

This project, which I curated, draws attention to the reality of our vertical suburbs by bringing the issue to Torontonians as they go about their daily commute on the TTC; carving out a space from the onslaught of ads for them to imagine a more liveable cityIt can be experienced across Toronto’s subway system, as a series of four specially designed subway platform posters in 59 stations, and six 30-second animated videos that play every 10 minutes all day on the entire network of over 300 Pattison/Onestop screens.
The NFB's HIGHRISE project, directed by Katerina Cizek is a multi-year, multi-media, collaborative documentary experiment about the human experience in global vertical suburbs. The newest documentary in this project, ONE MILLIONth TOWER is set in an HTML5 virtual landscape, that re-imagines the urban landscape. It can be experience online here:
I am thrilled to be working with the NFB. I have great respect for the ground-breaking work that Katerina is doing, and I'm excited to share this inspiring project with commuters. 

Here is a shot of one of the posters at Wellesley station

Another shot of a double poster installation at Queen station

- Sharon Switzer

Sharon Switzer is the Director of Art for Commuters and the Digital Content and Programming Curator for Pattison/Onestop. She curates and produces a variety of arts projects on the Pattison Onestop TTC screens throughout the year. She is also an artist, represented by Corkin Gallery.


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